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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

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Showtime: Inside the NFL

We were commissioned by Showtime and Van Wagner Experiential to create an immersive experience for Inside the NFL at the Times Warner Cable Studios. Fans were able to step onto the virtual field to kick field goals and test their skill at being a quarter back. To complete the experience, fans sat in front of the next generation Kinect sensor and were teleported into a photo-shoot with the cast of Inside the NFL. The event was a great success and there was a 20 minute line to test out the experience even for an hour after closing.

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Technology

We utilized two Kinect v1 for the motion controlled video game experiences and a Kinect v2 to digitally composite fans into a photo with the cast of Inside the NFL.

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