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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

Advertising Archives - Future Colossal

Future Colossal is heading to Digital Hollywood to discuss Virtual and Augmented Reality! Join CEO Jake Lee-High and fellow panelists on October 21, 2015 at Digital Hollywood in Marina del Rey, California as they discuss Dynamic Innovation in Technology and User Experience: Designing and Producing the Next Generation in Entertainment and Advertising Experience.
Showtime: Inside the NFL We were commissioned by Showtime and Van Wagner Experiential to create an immersive experience for Inside the NFL at the Times Warner Cable Studios. Fans were able to step onto the virtual field to kick field goals and test their skill at being a quarter back. To complete the experience, fans sat in front of the next generation Kinect sensor and were teleported into a ...
GOLD JAY Z For the launch of the GOLD JAY Z fragrance, kbs+ asked us to join the team to help realize their vision of interactive fluid gold in 4k resolution. Utilizing face tracking and the Microsoft Kinect sensor, we gave pedestrians the ability to splash around in liquid gold.
  Collaborating with advertising agency kbs+ on the BMW Window Into the Future lead to a ton of awards!  Adweek gave it the Gold Project Isaac Award for Best Digital AdTech.  In addition, it took Gold at the OBIE Awards and the ANDY Awards.  It won Silver for Best Use of Medium and Bronze for Automotive Outdoor Advertising from the New York Festivals International Advertising Awards.
  Another project from founder Jake Lee-High takes the cake at the 2013 Digital Signage Expo. Not only did it win Gold in the Transportation catagory, but it received the Content of the Year Award. This is the highest award given out by the Digital Signage Expo! The judges gave it an unanimous perfect score!
BMW i: Window Into the Near Future Advertising agency kbs+ asked us to join their team in creating a foot-stopping augmented reality experience that would bring the BMWi Concept Vehicle to the streets of New York City. By combining our expertise in computer vision and real-time graphic processing with the conceptual vision of kbs+, the Window Into the Near Future was born. Displayed on ...
Take a look at the of Google Sandbox coverage of BMW: A Window into the Future.  It was a great project and it is nice to see that it continues to receive coverage. The hurricane stats are great… we literally had to run to and from site as all of the public transit was shut down.