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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

Augmented Reality Archives - Future Colossal

Join our CEO, Jake Lee-High, at EventTech on November 2-4, 2015 at the Bellagio Las Vegas as he presents: The Event Marketer’s Guide to Using Immersive Technologies and From One-to-One-Many: Virtual Reality Experiences Designed for Social Media Effect.
Future Colossal is heading to Digital Hollywood to discuss Virtual and Augmented Reality! Join CEO Jake Lee-High and fellow panelists on October 21, 2015 at Digital Hollywood in Marina del Rey, California as they discuss Dynamic Innovation in Technology and User Experience: Designing and Producing the Next Generation in Entertainment and Advertising Experience.
  Collaborating with advertising agency kbs+ on the BMW Window Into the Future lead to a ton of awards!  Adweek gave it the Gold Project Isaac Award for Best Digital AdTech.  In addition, it took Gold at the OBIE Awards and the ANDY Awards.  It won Silver for Best Use of Medium and Bronze for Automotive Outdoor Advertising from the New York Festivals International Advertising Awards.
BMW i: Window Into the Near Future Advertising agency kbs+ asked us to join their team in creating a foot-stopping augmented reality experience that would bring the BMWi Concept Vehicle to the streets of New York City. By combining our expertise in computer vision and real-time graphic processing with the conceptual vision of kbs+, the Window Into the Near Future was born. Displayed on ...