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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

Creative Coding Archives - Future Colossal

One of the first things people do when they enter into Virtual Reality is put their hands in front of their face. Our hands are a vital tool for how we perceive and interact with the world around us. Without hands in the virtual world we are subject to remain spectators. We can move through the worlds but don’t have a physical presence within it.
While I see lots of discussion around Virtual Reality hardware, there is a real void in conversation around the challenges and advantages in creating VR content. In our coming blog posts I’d like to review our learnings from working on Shadows of Isolation, what I predict for the future of Virtual Reality content, and what challenges and limitations still exist. First I start with an in-depth look at the standard inputs for Virtual Reality.
Future Colossal Blog Transform Hierarchy Decomposition by James Fulop Deleting a large number of objects at once can cause a Unity game to skip a couple of frames. In our game, Shadows of Isolation, there are a number of times that we have to delete several hundred objects while maintaining a seamless experience as the games load in and out different sub scenes.
Showtime: Inside the NFL We were commissioned by Showtime and Van Wagner Experiential to create an immersive experience for Inside the NFL at the Times Warner Cable Studios. Fans were able to step onto the virtual field to kick field goals and test their skill at being a quarter back. To complete the experience, fans sat in front of the next generation Kinect sensor and were teleported into a ...
  Collaborating with advertising agency kbs+ on the BMW Window Into the Future lead to a ton of awards!  Adweek gave it the Gold Project Isaac Award for Best Digital AdTech.  In addition, it took Gold at the OBIE Awards and the ANDY Awards.  It won Silver for Best Use of Medium and Bronze for Automotive Outdoor Advertising from the New York Festivals International Advertising Awards.
Rain Field Rain Field is an interactive sound, smell, and light installation which generates weather systems in relation to the movement of observers; each individual raindrop plays on one of the 117 speakers located within a 12 square foot area. Through a motion tracking system, the piece generates weather conditions based on live audience movement, determining wind velocity, direction, and precipitation levels.
Visual Meditations Visual Meditations is a motion based, drawing application. Using forms of tracking such as blobs, motion differencing, and optical flow, the piece visualizes a live image and reflects a drawing back to the user. The user’s movement, or lack thereof, determines the styles of drawing the piece adapts. As such, the piece becomes a meditation on the perception of movement in a digital landscape. Technology Built in C++ and GLSL (GPU ...
BMW i: Window Into the Near Future Advertising agency kbs+ asked us to join their team in creating a foot-stopping augmented reality experience that would bring the BMWi Concept Vehicle to the streets of New York City. By combining our expertise in computer vision and real-time graphic processing with the conceptual vision of kbs+, the Window Into the Near Future was born. Displayed on ...