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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

Experiential Archives - Future Colossal

Join our CEO, Jake Lee-High, at EventTech on November 2-4, 2015 at the Bellagio Las Vegas as he presents: The Event Marketer’s Guide to Using Immersive Technologies and From One-to-One-Many: Virtual Reality Experiences Designed for Social Media Effect.
ZTE USA unveiled their first flagship phone, the Axon, at a launch party in New York City produced by experiential agency WCMG with the help of Future Colossal. The exclusive event was attended by press to give them a first look at the new device before it went on pre-sale. Future Colossal was brought onboard to create two activations that would entertain guests while showcasing the impressive sound and photo quality of the Axon device.
Showtime: Inside the NFL We were commissioned by Showtime and Van Wagner Experiential to create an immersive experience for Inside the NFL at the Times Warner Cable Studios. Fans were able to step onto the virtual field to kick field goals and test their skill at being a quarter back. To complete the experience, fans sat in front of the next generation Kinect sensor and were teleported into a ...
GOLD JAY Z For the launch of the GOLD JAY Z fragrance, kbs+ asked us to join the team to help realize their vision of interactive fluid gold in 4k resolution. Utilizing face tracking and the Microsoft Kinect sensor, we gave pedestrians the ability to splash around in liquid gold.
  Collaborating with advertising agency kbs+ on the BMW Window Into the Future lead to a ton of awards!  Adweek gave it the Gold Project Isaac Award for Best Digital AdTech.  In addition, it took Gold at the OBIE Awards and the ANDY Awards.  It won Silver for Best Use of Medium and Bronze for Automotive Outdoor Advertising from the New York Festivals International Advertising Awards.
Rain Field Rain Field is an interactive sound, smell, and light installation which generates weather systems in relation to the movement of observers; each individual raindrop plays on one of the 117 speakers located within a 12 square foot area. Through a motion tracking system, the piece generates weather conditions based on live audience movement, determining wind velocity, direction, and precipitation levels.
Shadows of Isolation, a Virtual Reality artwork, is a lucid dream like journey through an ever changing worldscape. Exploring urban isolationism and the replacement of nature with technology, it uses VR as an installation space, stepping outside of the traditional gallery/museum model to distribute immersive art freely to the masses. Download and explore for free.
Visual Meditations Visual Meditations is a motion based, drawing application. Using forms of tracking such as blobs, motion differencing, and optical flow, the piece visualizes a live image and reflects a drawing back to the user. The user’s movement, or lack thereof, determines the styles of drawing the piece adapts. As such, the piece becomes a meditation on the perception of movement in a digital landscape. Technology Built in C++ and GLSL (GPU ...
BMW i: Window Into the Near Future Advertising agency kbs+ asked us to join their team in creating a foot-stopping augmented reality experience that would bring the BMWi Concept Vehicle to the streets of New York City. By combining our expertise in computer vision and real-time graphic processing with the conceptual vision of kbs+, the Window Into the Near Future was born. Displayed on ...