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Experiential Design n.

1. the design and development of physically interactive experiences for the use of art, advertising, education, and/or entertainment.

2. the use of interactive technology to develop unique experiences which promote brand recognition.

(also see) interactive, technology, user experience, installation, events, design, art, architecture, creative coding, physical computing, social media

Product Launch Archives - Future Colossal

ZTE USA unveiled their first flagship phone, the Axon, at a launch party in New York City produced by experiential agency WCMG with the help of Future Colossal. The exclusive event was attended by press to give them a first look at the new device before it went on pre-sale. Future Colossal was brought onboard to create two activations that would entertain guests while showcasing the impressive sound and photo quality of the Axon device.