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Taste of Home: Gingerbread Blvd. 4D Immersion

Opportunity

We whipped up a second batch of holiday magic for Taste of Home’s fourth annual Gingerbread Boulevard. Partnering again with AREA4, we invited visitors to a 4D adventure of the gingerbread man’s world.

Client

AREA4

Brand

Taste of Home

Role

Design, Content, Development, AV

Innovation

Utilizing 8 LED Screens, we created windows into the gingerbread man’s candy-coated world. Custom animation introduces visitors to Coco, the gingerbread man’s trusty canine companion, and Frosty the Snowman, as they embark on an immersive holiday adventure.

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Experience

Visitors are first greeted by the sensory experience of warm gingerbread and marshmallow, transported into a sweet recreation of Madison Square Park. Gusts of wind, flickering lights, and other sensory surprises are made possible by our custom-coded circuit controls, timed to enhance the 4D story as it unfolds in the round from screen to screen entertaining holiday visitors.