NetApp and iDEKO commissioned a custom Virtual Reality experience to empower their field marketing managers on the sales floor by adding a fun, interactive experience to their sales strategy.
To wow their existing and potential customer base, Future Colossal created a multi-player mobile VR escape-the-room game. This multiplayer VR interactive game was used as a door opener to both entertain and educate about the benefits of NetApp flash storage products.
iDEKO
BrandNetApp
Design, Development, Fabrication, Shipping, Voice Over
The game takes one to six players into a connected virtual data storage network to solve puzzles as a team. This social VR experience breaks down barriers typical one-on-one sales settings create, whether at a conference, prospect’s office, or a local pub.
To house and transport the experience, we custom fabricated a fully self-contained sales kit that stored all game equipment in a safe, shippable, carry-on sized case. The case, an experience in itself, included laser effects, room lighting, a tablet based narrator interface, dedicated WiFi, batteries with charging capabilities for all devices, and everything needed for a traveling experience.
The on-brand ambient lighting in the case and futuristic narrator helped field marketing managers set the scene and immerse users in their Escape to Flash experience.
