In celebration of Super Bowl 50, Sports Illustrated set up shop in Macy’s San Francisco to broadcast their live web show, give fans an opportunity to meet NFL players, and provide a weekend of football themed entertainment.
A crowd-drawing centerpiece was required, and Future Colossal was up to the task, creating a touchless, immersive, interactive game experience.
Octagon
BrandSports Illustrated
Design & Development
As a centerpiece to the experience, we created a Quarterback Challenge game using the Kinect depth sensor, parallax tracking for 3D vision, and a 19' projection to immerse fans in a virtual field where they could test their skills.
Players threw a virtual football at blue targets to land as many passes as possible while avoiding the red targets, or interceptions. Throwing multiple successful passes in a row landed the player in 'The Danger Zone', a bonus opportunity with flaming footballs and explosions.
The Quarterback Challenge drew excited crowds throughout the event and a line fully around the event space to step on the virtual field.
